Extra Butter, one of NYC’s premier sneaker and streetwear boutiques, is taking their Lower East Side digs mobile with the launch of a new iPhone shopping app by the same name. The app will enable users to seamlessly peruse Extra Butter’s most recent selection of top-tier products, and allow for a speedy checkout with Apple Pay. We are all subservient to Apple now. 

Users will also gain VIP info and real-time access to the label’s latest launches and events through push notifications. Which would seem extra convenient should you, say, win the EB Gold Pass being given away at the end of this month. The Gold Pass will allow one lucky customer to secure and purchase an unlimited of drops for a period of six months on both a local and global scale (something you could probably sell on Grailed for millions).

The mobile app is available for download now, with sign-ups for the Gold Pass lasting until Friday, May 25th.