Snapchat CEO Evan Spiegel released a video this morning detailing the social media app’s new redesign. According to Spiegel, users had been complaining that it was frustrating to have brand and content channels mixed in with personal connections. So they’ve decided to separate the two.

Friends and personal connections will be on the left side of the camera and brands will be on the right. This will likely be a huge shock to people who’ve come to think of brands as their close friends. But it’s probably for the best to come to terms with the fact that Buzzfeed doesn’t actually “totally 100% get you.” They just make listicles of random things that everyone can relate to. We all like Fridays and hate Mondays. Shocking, I know. 

While Snapchat is on a roll parsing out the accounts we interact with I have a few suggestions as to how else they can divide things up. On the brand side, I’d love to separate actual news and sites that just push memes that make me laugh. Both have their value but this way I won’t be surprise attacked with real world issues when I just want to see reaction gifs to Taylor Swift songs. No offense to accounts reporting on the FCC but I need to see if people feel similarly about Reputation. 

On the real people side, I have four categories in mind: actual friends, people you are following back out of politeness, actual friends who post nonsense, and your ex’s new girlfriend’s best friend who you accidentally followed and now feel weird about unfollowing so need to play it cool in front of. New Year’s is right around the corner and I think it’d be great to just get hyper organized with my friend groups to start 2018 off right!