From the species that brought you such masterpieces as the theory of relativity, the complete works of Shakespeare and the wheel...

Comes something so innovative, so earth-shattering, so downright revolutionary... it just might forever alter the course of history... forever.

Or at least, like, keep your beer cold.

Feast your eyes on Stump Cooler. It’s a cooler. That looks like a tree stump. And feels like a tree stump. But, nope, it’s a cooler. Available online now.

On one hand, you’ve got a cooler. You know how those work. Lid opens up. Beers go inside. Lid gets closed. Beers stay cold. And on the other hand, you’ve got a log. It looks like a log.

So, clearly, you don’t need a reason to go online and order one of these marvels. But just in case: camping, tailgating, picnics, barbecues, going to the beach, going to the lake, playing an incredible prank on a beaver...

Also, fishing. See, besides being able to easily hold up to 12 cans of your favorite frosty beverage, they also sell an attachable aerator for this thing. So it’s great for storing bait.

Or really stinky beer.