Ah, Cape Cod.

The lighthouses. The lobsters. The places ending in “Neck.”

Everything about it is magnificent. But especially the sweaters...

Presenting Item, a new loft-like harbinger of New England-inspired classics, now open off Lincoln Road.

Basically, if Thurston Howell III opened a casual clothing store, this would be it. Step inside (it’s a spin-off of a place in Provincetown, MA), and you’ll find everything you need to add a touch of preppy class to your next beach party, whether or not the theme is “Kennedy, Martha’s Vineyard, Chowder and Other Massachusetts Stereotypes”: think a well-curated stock of thin tees, crewneck sweaters and plaid button-downs.

But there’s another reason to come here—they’ve got West Coast/NYC brands you can’t get anywhere else on the beach. Labels like Rogues Gallery, Steven Alan and Gant Rugger. They’ve also got some swim trunks from LA-based Saltbox (made with pockets and cut like regular shorts) and cotton hoodies from Ever. The kind of stuff you can wear to a stone crab feast at the Delano.

If you look hard, you might even find a pair of khakis.