Todd Snyder's flagship location is already home to a number of partner brands including Moscot Eyewear, Aesop and the vintage watch purveyors Hodinkee. But now, they're adding a chic California-inspired cafe to the mix with El Rey Annex, now open and serving up healthy eats, quality coffee and cocktails to the good people of NoMad.

It's the second incarnation of the So-Cal eatery to hit New York, the other also open now down on Stanton Street. Breakfast comes in the form of house-made pastries, lemon-cardamom granola with blueberry yogurt and coconut chia pudding with mango, pineapple and goji, while all-day options include red lentil-red curry soup and roast carrot and toasted rye berry with carrot tzatziki, soft tumeric pickled egg and sumac cucumbers. 

Now open, El Rey Annex inside the Todd Snyder NYC Flagship Store, 25 E 26th St (at Madison Avenue)