Hey Sweden,

Thanks for Ikea, Ingmar Bergman and your vital contributions in the field of being attractive.

And Vikings.

And while we’re at it, thanks for COS, a house of cult-favorite minimalist Swedish dapperness. It’s finally come to our fair city. Specifically SoHo, and it’s open now.

You might remember the pop-up these guys did a while back. The one that sold out in about a day. Well, now it’s here forever, so you’ll head directly to the basement, where the salt-and-pepper sport coats roam and the seasonally so-necessary turtleneck sweaters runneth over. Let’s see what you’re working with...



This must be the place (it is).



It never hurts to have a little Wes Anderson at your disposal.



Maybe you’ll fly a jet this winter. Maybe not. Just in case, though... this.



Some salt. Some pepper. A lot of handsome.



What’s that you say? You don’t need any sweaters right now? Oh, that’s just you being a liar.



A difficult reality of modern life: it’s tough to be taken seriously without pants.

Bless your heart for trying, though.