A cork goes whizzing by your head and your friends are suddenly drenched in bubbles.
But you hardly notice.
It’s a little hard to hear when you’re dominating the dance floor.
The volume is turned up and so is the crowd.
Beats? Check.
Drip? Check.
Munchies? On point.
Clearly, you’re rolling with Snoop Dogg and 19 Crimes Cali Gold again.
And to guarantee the party never stops, we’re joining in. Pairing our party wisdom with 19 Crimes, the company that turned the wine world upside down and put the “G In A Bottle” with Snoop Dogg. You’ll find the Doggfather’s esteemed profile gracing Cali Gold Sparkling Wine, the newest addition to the 19 Crimes lineup that’s ready to get the party popping with every bottle.
Together we’ve created a year-round guide to turning your greatest celebrations into notorious legends. With tips on the craziest ways to celebrate even the most old-fashioned occasions.
Everyone is invited. But tradition and snobbery will never make it past the velvet rope. And just to warn you upfront, a little sparkling wine may be spilled in the process.
Let’s do this.
The Sunday Brunch Pre-Game
The Traditional: Nobody can agree on where to go or what to have or what time to get out of bed, at which point you're reminded that scrambled eggs and stale coffee just aren't worth all the drama of getting dressed today.
The Turned-Up: Everyone's fueling up cuz they "ain't leaving 'til 6 in the morning." There's smoked chorizo scotch eggs, mac and cheese cupcakes, and chilaquiles along with bottomless Cali Gold mimosas for everyone, plus a DJ that spins tracks like the party's still jumping (you know, cuz your mama ain't home). And yes, Martha Stewart should definitely be invited.
The Work Promotion
The Traditional: Speech, speech, speech!
The Turned-Up: You’re hitting the after-hours with an army of friends to make it rain a small percentage of that salary hike. Cali Gold is popping in all directions, there’s a stem of premium sparkling wine in everyone’s hand, and an extremely cute someone is trying to catch your eye from the dance floor as “Who Am I (What’s My Name?)” booms from the speakers. Isn’t this why you work so hard in the first place?
The Holiday Party
The Traditional: Stuffy decorations. Carols you could have gone another year without hearing. Whatever the holy hell eggnog is. Ironic, ugly sweaters. That is, if someone’s trying to make this “fun.”
The Turned-Up: A photo booth that’s more naughty than nice. Sexy Secret Santa. Pin the tail on the naughty elf. Tres leches holiday cookies shaped like Death Row Records chains. Mistletoe hung from every available surface. Peppermint mimosas filled with Cali Gold and candy canes. And a ride share code stuffed into everyone’s stockings.
The NYE Toast
The Traditional: A teary-eyed reminiscence of the things that matter most to you in life, and your optimistic hopes for the new year. Followed by a polite peck on the lips of your beloved.
The Turned-Up: Keep it short, keep it funny, and keep it flowing, just like the sparkling wine has been since this party started. Or simply raise another glass and freestyle your toast. We’ll give you a starting line: “La-di-da-di… ” Just make sure you’re finished by the stroke of midnight. Your dates need their kisses.
The Engagement
The Traditional: Overdressed in your awkward best and taking a knee in public, after a carefully arranged charade to lure your intended into place, embarrassing the hell out of everyone involved while praying no one runs away, crying tears of rejection.
The Turned-Up: They’ve got you and know you’ve got them. You’re out of town, gazing somewhere special, like a glowing purple sunset or 20 toes at the foot of a shared bath, sensual beats floating on the air, when two crystal flutes appear, almost out of nowhere. Just make sure they see the ring in their glass before you fill it with Cali Gold.
The Bachelor/Bachelorette Party
The Traditional: Everyone’s kicked in but the talent hasn’t shown up, as you sit around a Vegas hotel room wondering… why you chose Vegas.
The Turned-Up: Pool party! There will be skimpy bathing suits, there will be chicken fights, there may very well be an extremely smoky section for cigars… and stuff. The bigger question is how many bottles of Cali Gold is it going to take to fill the whole hot tub?
Graduation
The Traditional: Lunch at a surf n’ turf restaurant with your parents, followed by some sage advice about your future.
The Turned-Up: A weekend road trip with your best friends, who are far from done from making memories. Dress to the nines and hit a city you’ve always wanted to party in, or let your hair down and organize your own feast at a private pad somewhere out in wine country. Preferably somewhere you can accommodate a mechanical bull. Or at least a ’64 Impala with the ability to hop.
Friends Are Making Babies
The Traditional: A shower with a pyramid of pink and blue cupcakes, and lots of tiny clothes and plastic necessities being oohed and aahed over.
The Turned-Up: Never mix the couples for the bachelor/ette parties. But definitely do it here. Crank all the foul-mouthed G-Funk the expecting couple soon won’t be able to listen to around the house. Keep the grill blazing. And add liberal amounts of sparkling wine to keep things loose. All of sudden, your friends are getting with their friends and everybody’s friends. And clearly, those two in the corner are a little more than friends at the moment.
The Brand-Launch
The Traditional: A two-hour party between cubicles or staged at some rent-a-club. Led by a CEO that acts vaguely human and some party guests sourced from an agency.
The Turned-Up: Vinyl-only beats. Free live tattoos and, for the timid, live silk-screened shirts. A Dodger-themedVW Beetle that dispenses hot churros. Some guests that look sexy or dangerous and/or dangerously sexy. Lucha libre wrestling. Live barnyard animals. Okay, maybe not that. Unless…
Just Because… You Feel Like It
The Traditional: Saving a bottle of something over-priced, questionably enjoyable, and hard-to-pronounce until an appropriate occasion worth celebrating someday presents itself.
The Turned-Up: Making sure to stock a case of always approachable Cali Gold on standby at all times, because you never know who’s going to show up. And life should be a celebration. Whether or not there’s a calendar date for it or not.
